Louis Le Bras is a designer, front-end engineer and psychology researcher in neuroscience and monetary systems.
He founded and led Donzelli®, a curated platform where furniture, places and
architecture people meet. He also created
Principle OS™, a radical operating system to craft everything on the web in few
days
with AI with high
customization
including design systems engineering and more — to bring to life and materialize the ideas he envisions
without limits, with his will as the only obstacle.
He has been working with brands, agencies and startups for almost 9 years cumulated. Selected — Nike,
Kitchen
Aid, FFF,
Fraser Yachts... and had the pleasure to challenge them in their conversion system, client journey and brand
experience.
About
Alongside design, Louis works on issues of sovereignty, investment, and security through Bitcoin. His long-term
vision
is to open a dedicated Bitcoin Family Office for private investors, helping them become their own bank. The
mission:
build tailored strategies around their Bitcoin wealth (not other cryptocurrencies), covering acquisition, sale,
self-custody,
hardware, inheritance, transmission, growth, and placement. In order to provide a true experience of guidance on
Bitcoin: Investment, Security & Knowledge base.
Previous
The Conversion Dept. (own studio)
Emakina
Le Bouche à Oreille Patrimoine
Stéréosuper
Selected Clients
Nike
Van Cleef & Arpels
Kitchen Aid
Fraser Yachts
Beneteau
Courir
Manbow
Teddy Smith
French Federation of Football aka FFF
Ultra Premium Direct
Hunder HR
V&B
U (Markets)
La Grande Récré
Zeytal
Services
Brand Direction
Narrative Building
Storytelling
Brand Experience
Brand Guidelines
Copywriting
Product Design
Design Systems
User Interface / Experience
Front-end Engineering
Obsessions
Design
Architecture
Neuroscience
Finance
Sovereignty
Bitcoin
Systems
Leverage