Louis Le Bras is a designer, front-end engineer and psychology researcher in neuroscience and monetary systems.
He is the creator of Principle OS™, the culmination of
nearly a decade of
research, experimentation, and production
across design systems, front-end engineering, content architectures, and automation. Principle OS™ a radical
operating
system to craft everything on the web in few
days
with AI with high
customization
including design systems engineering and more: to bring to life and materialize the ideas he envisions
without limits, with his will as the only obstacle.
Alongside this work, he founded Archives
Bottega®, an independent curatorial platform dedicated to coffee machines,
tools, places, and rituals. Archives Bottega applies the same logic of structural clarity and long-term
thinking to
physical objects and daily practices, documenting tools chosen for their engineering, durability, and
relevance over
time.
He has been working with brands, agencies and startups for almost 9 years cumulated. Selected — Nike,
Kitchen
Aid, FFF,
Fraser Yachts... and had the pleasure to challenge them in their conversion system, client journey and brand
experience.
About
Beyond design and engineering, Louis explores long-term thinking around ownership, durability, and autonomy in
systems:
whether digital, physical, or economic. His work focuses on building tools, platforms, and frameworks that favor
clarity, resilience, and independence over short-term optimization.
His approach consistently bridges craft and systems: understanding how objects are used over time, how
interfaces shape
behavior, and how well-designed structures can support autonomy rather than dependency.
Previous
The Conversion Dept. (own studio)
Emakina
Le Bouche à Oreille Patrimoine
Stéréosuper
Selected Clients
Nike
Van Cleef & Arpels
Kitchen Aid
Fraser Yachts
Beneteau
Courir
Manbow
Teddy Smith
French Federation of Football aka FFF
Ultra Premium Direct
Hunder HR
V&B
U (Markets)
La Grande Récré
Zeytal
Services
Brand Direction
Narrative Building
Storytelling
Brand Experience
Brand Guidelines
Copywriting
Product Design
Design Systems
User Interface / Experience
Front-end Engineering
Obsessions
Design
Architecture
Neuroscience
Finance
Sovereignty
Bitcoin
Systems
Leverage